Associate Marketing Manager

We are seeking a proactive and strategic Associate Marketing Manager to drive our marketing initiatives and enhance our brand presence. This role is crucial for developing and implementing a holistic marketing strategy that spans across corporate branding, digital campaigns, and offline events. The ideal candidate will be a creative thinker with strong analytical skills, capable of coordinating with various teams and agencies to achieve business growth and increase our prospect pool.

Roles and Responsibilities

• Drive Corporate Branding and public relations efforts for the company.
• Suggest and implement effective Advertising & Marketing strategies, coordinating with various branches and external partners like media and event planners.
• Conduct and oversee Advertising Campaigns for both print and digital media, including SEO, SEM, PPC, and SMM across platforms like Facebook, Twitter, LinkedIn, and YouTube.
• Evaluate and suggest changes for the design and maintenance of digital marketing creatives and other marketing materials.
• Be responsible for drafting and delivering content for brochures, newsletters, emailers, and other marketing materials.
• Generate and nurture leads to support the sales team and grow the business.
• Conduct research and analysis of competitor strategies to inform our marketing plans.
• Plan surveys and gather feedback from students and inquiries to suggest process improvements.
• Prepare and implement the annual marketing plan and budget, analyzing marketing objectives and ROI.
• Assist with the redevelopment and maintenance of the corporate website and mobile app.

Skills and Expertise

• Proven experience in a similar marketing role, with a focus on both digital and traditional marketing.
• Strong knowledge of SEO, SEM, PPC, and SMM.
• Excellent written and verbal communication skills.
• Experience in gathering, researching, and preparing communications material for various campaigns.
• Ability to work with