Associate Manager - Sales(Electrical)

Key Responsibilities

1. Sales & Business Development

• Generate leads and convert opportunities into sales for products such as switchgear, circuit breakers, transformers, control panels, wires & cables, lighting, or energy solutions.
• Develop and maintain strong relationships with industrial clients, contractors, OEMs, EPCs, consultants, government bodies, and channel partners.
• Meet or exceed assigned sales targets and growth objectives.

2. Client Engagement & Technical Selling

• Understand customer requirements and propose suitable technical solutions.
• Conduct product presentations, demos, and site visits.
• Work closely with pre-sales or technical teams for complex solutions and quotations.

3. Channel & Project Sales

• Manage distributor, dealer, or channel partner network (if applicable).
• Engage in project sales for infrastructure, commercial, or industrial sectors.
• Ensure timely follow-up on quotations, negotiations, and closure of deals.

4. Commercial & Contract Management

• Negotiate pricing, terms, and delivery timelines within approved guidelines.
• Prepare and process sales orders, proposals, and contracts.
• Ensure timely payment collections and resolve customer disputes or complaints.

5. Market Intelligence & Reporting

• Track competitor activities, pricing, new product launches, and market trends.
• Provide regular reports on sales pipeline, forecasting, and KPIs to senior management.
• Participate in industry events, exhibitions, or product launches.

Qualifications

Essential:

• B.E. / B.Tech in Electrical Engineering or related discipline
• 3–6 years of experience in B2B or technical sales of electrical/industrial products

Desirable:

• MBA/PGDM in Marketing or Sales (preferred for managerial growth)
• Experience with CRM systems (Salesforce, Zoho, etc.) and ERP platforms (SAP, Oracle)