Associate Manager

Key Responsibilities:

Client Management:

• Maintain day-to-day client contact for SEM campaign execution
• Understand client goals and agency deliverables
• Contribute ideas to grow client business
• Develop agendas for weekly client planning/status meetings
• Prepare client-facing weekly search reports in tables, graphs, summaries, and slides

Campaign Execution & Optimization:

• Set up and manage 3–5 search projects of varying sizes
• Perform keyword research and basic analysis
• Monitor campaign progress using reporting tools
• Track, analyze, and summarize program results and progress
• Ensure pacing, QA, and trafficking of campaigns
• Proactively review client data to optimize campaign performance

Reporting & Insights:

• Generate campaign reports and provide initial insights on trends to executives and planners
• Provide clients with budget updates
• Conduct research and fact-finding for reports, presentations, and articles

Team Management & Training:

• Train subordinates to become self-sufficient in executing campaigns
• Foster team-building and ensure effective deliverables

Project Management & Analysis:

• Manage multiple campaigns simultaneously
• Interpret campaign numbers using logical and analytical skills
• Solve problems and provide actionable recommendations based on data