Associate Director – Channel Marketing, Star Plus

Marketing Strategy & Execution

• Support the show marketing lead in creating and executing media plans.
• Translate brand/show strategy into effective marketing communication plans.
• Position show creatives (promos) to maximize impact and reach.
• Develop 360-degree marketing campaigns across TV, Print, Radio, Digital, On-ground, and PR.

Market & Consumer Insights

• Work closely with research teams (qualitative and quantitative) to build consumer insights.
• Track market trends, evolving consumer behavior, and competitor activities.
• Identify opportunities and flag risks based on show performance trends.
• Apply TV viewership data such as Reach, TSV, GRPs to marketing strategies.

Stakeholder Collaboration

• Collaborate with internal teams including Programming, Communication, Digital, OAP, Graphics, PR, Traffic, Presentation, Legal, Sales, Distribution, and Consumer Insights.
• Coordinate with external partners such as media agencies, creative agencies, research agencies, advertising agencies, and digital partners.