Associate Director Brand Solutions, GCS

Key Responsibilities

Brand Solutions / Bespoke Content Integrations

• Translate brand objectives from briefs and research into actionable integration-led solutions.
• Identify opportunities across platforms that maximize sponsor ROI while aligning with audience engagement.
• Develop solution frameworks balancing creativity, feasibility, and commercial impact.

Campaign Ownership & Execution

• Own end-to-end delivery of integrated brand campaigns.
• Drive planning, stakeholder alignment, and execution across functions, ensuring timelines, quality, and objectives are met.

Client Enablement & Pitch Development

• Partner with sales and senior stakeholders to create compelling pitch narratives, proposals, and campaign reporting.
• Leverage AI-enabled tools to enhance storytelling, research insights, and visual presentation quality.

Cross-Functional Collaboration

• Work closely with marketing, creative, production, programming, product, and other teams to translate concepts into executable plans.
• Ensure seamless implementation across all stages of the campaign lifecycle.

Insights, Research & Performance Tracking

• Utilize audience insights, market research, and trend tracking to inform campaign planning and solution development.
• Monitor campaign performance, consolidate results, and contribute to reporting, case studies, and award submissions.
• Apply analytics tools for data-informed optimization and campaign effectiveness evaluation.