Assistant Manager – Programming Strategy & Insights (Qualitative)

Consumer Research & Analysis

• Collaborate with internal stakeholders to define research objectives and set deliverables.
• Commission and execute qualitative research assignments for new and ongoing shows and campaigns.
• Analyze consumer feedback to identify problem areas and provide actionable insights to content and communication teams.
• Mine trends in consumer attitudes, preferences, lifestyles, and behavior to enhance understanding of the audience.

Content Strategy Support

• Use insights to guide storytelling, character development, and content tonality.
• Generate stimulus or thought starters for internal teams based on consumer feedback.
• Support projects and problem statements that impact programming strategy.

Collaboration & Communication

• Work closely with content, marketing, and communication teams to apply research insights.
• Present findings in a clear, structured manner to drive strategic decision-making.
• Stay updated on GEC content, programming trends, and audience engagement metrics.