VIViacom18
Assistant Manager - Programming Strategy & Analytics, Digital
Mumbai ₹16-21 LPA Posted 5 Mar 2026
FULL TIME
Business Analytics
Data Analytics
Content Marketing
Networking
Analytical
Job Description
- Owns end-to-end reporting for key shows such as Bigg Boss, including weekly dashboards, performance analysis, and leadership insights.
- Conducts comparative, cohort, and demographic analyses to uncover viewership trends and performance drivers.
- Manages ad-hoc analytical requests from content, marketing, revenue, and leadership teams with efficiency and accuracy.
- Builds and maintains structured data warehouses and dashboards across tools such as SQL, Mixpanel, Redash, and Amplitude.
- Tracks and reports key performance metrics, including viewers, watch time, engagement, and subscription trends.
- Provides concise and actionable insights to support business reviews and data-led decision-making.
- Collaborates with cross-functional teams to ensure analytics outputs align with business and content objectives.
- Guides and mentors new team members on analytics tools, methodologies, and data processes to ensure knowledge continuity