Assistant Manager - Performance Marketing (Meta)

Role Responsibilities:

• Manage end-to-end Meta Ads campaigns for Tata CLiQ Luxury
• Optimize bidding, keywords, and creatives to drive ROAS and growth
• Collaborate across teams for feed optimization and performance reporting
• Analyze campaign data and execute A/B tests to enhance efficiency

Key Deliverables:

• High-ROI performance campaigns for luxury category
• Weekly and monthly ROAS and engagement reports
• Audience segmentation insights and LTV tracking
• Scalable strategies for luxury shopper acquisition