Job Description
We are inviting applications for the role of AM, Marketing Campaign Specialist
In this role, you will support the on-line demand creation campaign managers in development and execution of strategic 360 campaigns.
Responsibilities
Campaign Metrics and Analytics:
Analyze engagement of campaign at the account level and inform / keep track of best performing channels and content to reach our target on a regular basis.
Campaign support and promotion development:
Support creative asset development for display ads, paid promotions, social content, etc. adhering to GE brand guidelines including copy development and coordination with content and creative team.
Aid campaign manager in designing mid / long- term promotional calendars mapping out content and different buyer personas.
Maintain project management and tracking documents for managing campaign activities, social and paid promotions.
Support the development of multi-platform content leveraging long form content and customer insights.
Support the campaign manager with webinar promotion and analytics.
Create the ads and promotion calendar for webinar with tracking codes.
Pull together the metrics behind the outreach in terms of registrations and Q and A.
Pull together the metrics on the live event and OnDemand in terms of views.
Qualifications we seek in you!
Minimum qualifications
Bachelor's & Master's degree with good experience in Marketing Specialist in Campaign Management.
Adobe Analytics know-how
Marketing background with good written English and communication skills
Good understanding of digital marketing KPIs - knowing how to prioritize and differentiate between key leading KPI's and generic indicators
Experience in creating digital ads, video and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail and display
Team player attitude with ability to work independently and manage multiple projects in a fast-paced environment
Strong project management skills with attention to detail
Preferred qualifications
Experience working across different time zones preferred
Experience working remotely
Self-starter and driven with a 'can do' attitude
Strong organizational and problem-solving skills