Assistant Manager - CRM and Retention

Role Responsibilities:

• Lead execution of CRM journeys across push, email, SMS, WhatsApp, and in-app
• Coordinate with tech/product teams to enable campaign triggers and data flows
• Manage CRM platform performance and identify workflow/tool improvements
• Benchmark industry CRM practices and incorporate innovation

Key Deliverables:

• Revenue and retention growth through lifecycle campaign performance
• Increased CTR and conversion via enriched messaging strategies
• CRM tool enhancements and new journey implementations
• Research-backed CRM innovations and benchmarks