Assistant Manager - CRM and Retention

Role Responsibilities:

• Design and execute data-driven retention strategies across SMS, email, push, WhatsApp
• Collaborate with tech and product teams to enhance CRM platform capabilities
• Innovate and optimize customer journeys to increase CTR and conversions
• Own performance and sustainability of CRM tools and workflows

Key Deliverables:

• Increased customer retention through targeted multichannel campaigns
• CRM platform enhancement and integration with advanced features
• Strong engagement benchmarks via research-led strategy development
• Seamless execution of automated, conversion-focused customer journeys