Assistant Manager - CRM

Role Responsibilities:

• Design and execute CRM campaigns across digital channels
• Optimize customer journeys for engagement and conversion
• Collaborate with tech/product teams on platform enhancements
• Analyze campaign data and report actionable insights

Key Deliverables:

• Multi-channel CRM strategies for Tata CLiQ apps
• Performance improvements via campaign innovation
• CRM platform upgrades and data-driven workflows
• Engagement benchmarks, KPIs, and retention metrics