VIViacom18
Assistant Manager – Content Analytics (Marathi)
Mumbai ₹10-18 LPA Posted 3 Mar 2026
FULL TIME
social media analytics
Data Analytics
Consumer Insights
Content Strategy
Job Description
- Develop deep understanding of business, consumer behavior, and content performance using analytics tools and viewership data.
- Analyze large volumes of structured and unstructured data to generate actionable insights.
- Identify evolving consumer, competition, and category trends to shape content strategy.
- Monitor and analyze potential brand and business risks, ensuring timely escalation.
- Develop dashboards and queries to track consumer sentiment, performance, and crisis signals.
- Provide strategic recommendations to enhance viewership and content performance.
- Partner with stakeholders to co-create growth opportunities and address business challenges.
- Support marketing and programming teams with consumer-first insights.
- Build strong narratives and thought leadership frameworks from data insights.
- Ensure continuous channel viewership growth through performance tracking and feedback mechanisms.