Assistant Manager

Key Responsibilities:

Property Marketing & Promotions

• Build and execute promotion plans for entertainment properties across TV and digital platforms
• Schedule sponsor-led social media posts and videos across multiple platforms
• Manage merchandise planning and distribution
• Create compelling sales and marketing collateral to drive product adoption and comprehension

Campaign Strategy & Execution

• Design briefs for the Ad Sales Team, ensuring timely delivery and due diligence
• Lead PR campaigns aligned with central PR and communications teams
• Execute promotional campaigns, including sales collateral, case studies, blog posts, product videos, web content, and event marketing
• Track campaign performance using KPIs and data insights to optimize marketing strategies

Events & Content Marketing

• Manage events and bespoke content marketing initiatives
• Coordinate cross-functional teams to ensure alignment and timely execution of campaigns

Skills & Attributes for Success:

• Proactive, enthusiastic, and takes ownership of assigned projects end-to-end
• Excellent communication and cross-functional collaboration skills
• Strong time management and prioritization abilities to handle multiple campaigns simultaneously
• Problem-solving and adaptability in response to market changes
• Proven experience in brand management, PR, and B2B growth marketing
• Ability to leverage data for marketing insights and decision-making
• Strong project management and organizational skills