SISika
Assistant / Deputy / Sales Manager - Retail
Cochin / Kochi / Ernakulam ₹4-10 LPA Posted 1 Aug 2025
FULL TIME
Distribution Management
Sales Forecasting
Merchandising
Job Description
- Key Responsibilities:
- Distribution & Sales Objectives:
- Fulfill and achieve distribution and sales objectives for key brands in the on-trade channel.
- Successfully implement sales strategies and plans to meet objectives.
- Sales & Price Management:
- Ensure full compliance with sales, price management, promotion, and merchandising strategies.
- Achieve distribution objectives for specific SKUs as per the sales plan.
- Focus Areas:
- Focus on driving sales in Hardware, Paints, Cement, and Sanitary channels.
- Ensure a high standard of presence and merchandising for key products in trade.
- Promotions:
- Identify target outlets and negotiate promotional activities.
- Implement promotional activities at the highest possible standard.
- Provide feedback and evaluation results for sales and marketing management review.
- Credit & Receivables Management:
- Recommend appropriate credit levels and duration for trade accounts as per standard policies.
- Proactively evaluate and manage receivables to meet collection targets.
- Trade Relationships:
- Develop and maintain win-win relationships with Distributors, Sub-Distributors, and Points of Sale (PoS).
- Manage and improve the performance of assigned trade accounts.
- Sales Management & KPIs:
- Achieve monthly sales target volumes.
- Increase Points of Sales (PoS).
- Provide timely and accurate information for Salesforce updates.
- Evaluate outlet data, call targets, and trade information regularly to drive sales efficiency improvements.