ASM (Modern Trade)

Position Brief:

Responsible for executing, reviewing, and promoting sales distribution activities for Milk & Milk Products (MRF) within the assigned territory. Provide support to the entire sales team to achieve business targets while ensuring compliance with ISO guidelines.

Core Responsibilities:

• Plan, execute, and promote Modern Trade (MRF) business to achieve sales targets aligned with the business plan.
• Build and develop the MRF team to meet organizational objectives.
• Enhance brand identity and increase product visibility in the market.
• Conduct daily visits to existing MRF stores and explore new outlet chains.
• Ensure proper product placement, visibility, shelf space, stock availability, FIFO adherence, and hygiene at MRF stores and channels.
• Organize customer contact programs and effectively address complaints.
• Identify business gaps and design targeted sales promotional activities.
• Promote and support parlors and parlor sales within the operational area.
• Review and reconcile sales realizations and outstanding payments.
• Monitor and review distribution, channel marketing systems, and local buyer relationships.
• Ensure timely product supply with minimal leakage, damage, and transit losses.
• Develop market intelligence and expand the distribution network by onboarding new outlet chains.
• Optimize manpower utilization; develop and monitor sales teams.
• Track purchase orders (PO) daily and maintain regular MIS reporting.
• Identify unlisted products and actively follow up for product listing.
• Ensure effective coordination and compliance with statutory, ISO, and audit requirements.