Area Sales Manager - Merchant Acquisition

An Area Sales Manager for Merchant Acquisition is responsible for leading a team to acquire new merchants for services like Point of Sale (POS) terminals and payment solutions. Key duties include managing a sales team, generating leads through bank branches and referrals, overseeing the sourcing of new merchants, ensuring high sourcing quality, and tracking performance metrics. The role also involves training sales staff, managing relationships with merchants, and sometimes identifying cross-sell opportunities.

Key responsibilities

• Team management: Recruit, train, and manage a team of sales officers to achieve acquisition goals.
• Lead generation: Generate leads and referrals from bank branches, local leadership, and market research.
• Merchant acquisition: Oversee the sourcing of new merchants for services such as POS machines and payment processing.
• Sales strategy: Develop and implement sales strategies to acquire new clients and grow the merchant base.
• Performance tracking: Monitor team performance against targets, analyze data, and generate reports on key metrics.
• Compliance: Ensure all merchant acquisition activities comply with KYC, costing, and other company policies.
• Merchant relationship management: Maintain and build strong relationships with new and existing merchants, addressing their needs and concerns.
• Training and support: Provide training and support to new merchants on the company's products or services.

Qualifications and skills

• Experience: Several years of sales experience, particularly in merchant acquiring, POS sales, or channel sales, are often required. Experience in banking, fintech, telecom, or insurance is a plus.
• Leadership: Proven ability to coach, manage, and motivate a sales team.
• Sales skills: Strong sales, negotiation, and client relationship-building skills.
• Technical skills: Proficiency in tools like MS Excel and CRM software is often necessary.
• Communication: Excellent communication and presentation skills.
• Market knowledge: A strong understanding of the merchant acquiring business and the local market.