Area Sales Manager - Kolhapur

Role & Responsibilities

Sales & Distribution Management

• Ensure sales and distribution performance as per the business plan by building a robust sales and development network in the designated area.
• Achieve planned sales volumes and ensure distribution of various brands through effective product availability and visibility.

Distributor Management

• Ensure proper distribution and availability of products in the assigned territory.
• Build strong customer relationships; manage distributor and customer grievances with timely troubleshooting.
• Appoint Company Distributors (CDs) and Super Stockists (SS) as needed.
• Evaluate and manage fund requirements from the market to meet sales targets.
• Ensure distributors have adequate infrastructure to support volume targets.

Driving Sales

• Plan and set CD/ID-wise sales targets.
• Manage stock allocation and ensure timely CD-wise billing.
• Conduct frequent market visits and joint working with the sales team to understand challenges, process adherence, and placement issues.
• Conduct regular market intelligence and report competitor activities.
• Identify new business opportunities to drive growth.
• Conduct periodical sales reviews and analysis.

Financial Management

• Control outstanding debts and ensure timely recovery.
• Ensure sufficient Bank Guarantee (BG) / Security Deposit (SD) availability to support volume targets.

Workforce Management

• Build and manage the team through recruitment at ASE (Area Sales Executive) and DSM (District Sales Manager) levels.
• Conduct functional induction and onboarding programs.
• Guide and motivate the sales team to achieve their targets.
• Conduct regular performance reviews.
• Ensure sales policies and processes are followed across the area.
• Provide training and development to sales personnel.

Brand Building & Business Development

• Plan and execute BTL (Below-the-Line) marketing activities in the assigned area.
• Implement consumer promotions and ensure proper execution at the field level.
• Identify and explore new business opportunities to grow and protect market share.

Depot & Inventory Management

• Oversee C&FA (Carrying & Forwarding Agent), depot, and warehouse administration.
• Manage stock, inventory, and indenting; focus on liquidation of slow-moving or short-expiry products.
• Coordinate between C&FA, company logistics, and sales teams for efficient stock flow and management.

Preferred Candidate Profile

• Minimum 3 years of team handling experience.
• Minimum 5 years of experience in the FMCG industry.
• Post-graduation is mandatory.
• Knowledge of the area/region is preferred.