Area Sales Manager

Sales Strategy & Execution

• Develop and implement sales plans to achieve targets for the HORECA channel in the assigned territory.
• Identify new business opportunities, expand the customer base, and manage existing accounts.
• Monitor sales performance and recommend improvements to meet goals.

Relationship Management

• Build and maintain relationships with key decision-makers within hotels, restaurants, cafes, and catering services.
• Negotiate contracts, agreements, and pricing to ensure client satisfaction.
• Conduct regular visits to clients to ensure high levels of customer satisfaction.

Team Leadership

• Lead, motivate, and train a sales team to achieve maximum performance.
• Collaborate with team members to develop effective sales pitches and presentations.

Market Intelligence

• Keep abreast of market trends, customer preferences, and competitor activities within the HORECA sector.
• Provide insights and feedback to the marketing and product development teams.

Distributor Management

• Oversee distributor operations, ensuring timely delivery and availability of products.
• Monitor distributor performance and ensure adherence to company policies and targets.