Area Sales Manager

Role & Responsibilities:

Strategic Planning & Growth

• Drive agency channel strategy and ensure achievement of territory-wide targets
• Monitor market dynamics and the competitive landscape to gain strategic insights
• Execute growth initiatives while maintaining profitability and optimal loss ratios
• Align area/territory plans with goals on growth, activation, and product mix

Channel Development

• Lead efforts in agent recruitment, activation, and ongoing development programs
• Design and implement local marketing campaigns, training programs, and broker engagement activities
• Build and maintain strong relationships with channel partners
• Conduct regular audits and risk assessments to ensure compliance and operational efficiency

Customer Acquisition

• Establish strategic partnerships with fleet owners and key commercial clients
• Develop and implement customer retention strategies to maximize policy renewals

4. Team Leadership

• Manage manpower planning and drive productivity optimization
• Lead performance management, training, and capability development of the team
• Mentor senior team members and manage succession planning to ensure leadership continuity