Area Sales Manager

Key Responsibilities

Distributor Management

• Ensure distribution and visibility of company products within the assigned territory.
• Manage and strengthen customer relationships; handle distributor and customer grievances effectively.
• Responsible for the appointment of Company Distributors (CD) and Super Stockists (SS).
• Assess and manage fund requirements from the market to achieve targeted business volumes.
• Ensure distributors have the necessary infrastructure to meet sales and distribution targets.

Driving Sales

• Set and monitor CD / ID-wise sales targets and planning.
• Manage stock allocation and billing per distributor (CD) requirements.
• Conduct market intelligence and provide structured feedback on competitor activities.
• Identify and explore new business opportunities for sales growth.
• Lead regular sales reviews and performance analysis.

Workforce Management

• Build the team through structured recruitment at ASE (Area Sales Executive) and SR (Sales Representative) levels, including induction and onboarding.
• Guide, motivate, and lead the sales team to meet targets and improve performance.
• Conduct regular performance reviews and align team efforts with business goals.
• Ensure adherence to all sales policies and SOPs across the area.
• Provide training and continuous development to the sales team.

Brand Building & Business Development

• Plan and execute BTL (Below-The-Line) marketing activities in the assigned area.
• Implement consumer promotions and ensure maximum engagement and reach.
• Identify business expansion opportunities to retain and grow market share.