Sales Strategy & Channel Management:

Oversee and manage the ultrasound sales in India, working with both direct and indirect channel partners to ensure sales growth.
Conduct regular performance reviews (weekly, monthly, quarterly) with India Zone and Direct Channel Heads to ensure alignment on sales strategies, targets, and market dynamics.
Prioritize and qualify deals using structured sales funnels (30-day, 60-day, 90-day) to ensure effective deal management.
Support Business Partner Managers and BPs to increase top-line and bottom-line growth in the ultrasound segment.

Customer & Market Engagement:

Liaise regularly with potential customers, key opinion leaders (KOLs), and HODs of medical colleges to foster strong relationships and identify sales opportunities.
Act as the company's face when interacting with stakeholders to promote SHS Ultrasound products.
Relay market feedback and insights to SHPL to support strategic recalibration and development of new business opportunities.
Represent the company at key marketing events and exhibitions across India.

Training & Development:

Train internal teams and business partners on product details, sales tactics, and techniques to enhance performance and knowledge.
Ensure teams are aligned with the latest product offerings and value propositions, particularly for M1 and M2 products.

Sales Negotiation & Performance Monitoring:

Negotiate fair and balanced terms and conditions to enhance company representation while ensuring profitability for both the business partner and the company.
Maintain a customer-first attitude and ensure prompt responses to external and internal customer inquiries.
Regularly review channel performance to ensure goals are being met, and make adjustments as needed to improve outcomes.
Focus on increasing the penetration of M1 products in strategic key accounts.

Cross-Functional Collaboration:

Secure cross-functional support from different business units to ensure seamless execution of sales strategies.
Coordinate closely with the DI/AT sales teams for M1 and M2 products, ensuring strategic alignment for key accounts.
Provide ongoing support for business partner managers and BPs, helping to drive growth and efficiency in sales operations.

Market & Regulatory Knowledge:

Maintain an in-depth understanding of the Indian market dynamics, including regulatory environment and market trends, to guide strategic decisions.
Continuously monitor competitive landscape and make strategic recommendations to strengthen the company's position in the market.

Educational Qualifications:

Bachelor's degree in Life Sciences, Medical Technology, Business, or a related field.
Post-graduate qualifications (e.g., MBA or equivalent) are preferred.

Experience:

Minimum of 10-12 years in ultrasound sales with significant exposure to both direct and indirect channel management.
Proven track record of achieving business targets and driving sales performance in the ultrasound or medical equipment industry.
Strong experience in negotiating terms with business partners and customers.
Prior experience in managing cross-functional teams and working with senior stakeholders.

Skills:

In-depth knowledge of the ultrasound industry, products, and market dynamics, particularly in the Indian market.
Strong strategic, negotiation, and interpersonal skills.
Proficient in sales funnel management, customer engagement, and partner relationship building.
Excellent verbal and written communication skills, with the ability to present complex technical information in a clear and concise manner.
Ability to work under pressure and meet sales targets in a competitive environment.
A customer-first attitude with a focus on building long-term relationships and ensuring satisfaction.
Active learner with a strategic mindset to handle competition and achieve results.

Area Sales Manager