Area Sales Executive - Pune/Solapur/Goa

Role & Responsibilities

Distributor Management

• Manage distributor performance and handle distributor claims efficiently.
• Shortlist and recommend distributors for partnership.
• Address and resolve complaints promptly to maintain good distributor relationships.

Driving Sales

• Measure potential of the assigned territory.
• List all outlets using TSI and PSRs for accurate coverage.
• Classify outlets based on potential into categories A, B, and C.
• Develop route maps for optimum coverage and field efficiency.
• Achieve primary and secondary sales targets consistently.
• Ensure product availability and visibility at all points of sale.
• Implement promotional schemes to boost sales.
• Oversee merchandising activities to enhance brand presence.

Workforce Management

• Monitor productivity of Sales Representatives (SR) and District Sales Managers (DSM).
• Identify suitable candidates for Sales Representative roles.
• Conduct induction and training programs for SRs and DSMs to build a capable sales force.

Preferred Candidate Profile

• Mandatory experience in FMCG sector.
• MBA qualification preferred.
• Strong hands-on experience with Sales Force Automation (SFA) tools and MS Excel.