Area Sales Executive

Responsibilities:

• Territory Sales Management: Responsible for achieving primary and secondary sales targets in the assigned territory for General Trade & Modern Trade across Personal Care, Food & Snacks, Dairy, and Beverages categories.
• Client Development: Identify and develop key clients to drive business growth and accomplish sales targets.
• Sales Planning and Forecasting: Prepare monthly sales plans and forecasts, considering product shelf life and market demand.
• Channel Management: Manage trade channels effectively to maximize sales and market penetration.
• Cost Management: Monitor and control costs to ensure profitability.
• Business Forecasting: Conduct month-wise business forecasting and benchmark against the previous year's performance, aligning with the Annual Operating Plan.
• Competition Tracking: Track competitors' activities and devise proactive strategies to counter new entrants.
• Team Allocation and Management: Allocate manpower across areas based on individual capabilities, mentor, motivate, and guide team members to achieve sales targets and maintain activity ratios.