Area Sales Executive

Key Responsibilities

• Measure the potential of the assigned territory.
• List all FMCG outlets using TSI, PSRs, and DSMs for accurate coverage.
• Classify outlets based on predefined criteria.
• Create route maps for optimal market coverage and efficient operations.
• Manage both retail and wholesale channels effectively.
• Monitor and manage distributor performance regularly.
• Handle distributor claims promptly and accurately.
• Achieve primary and secondary sales targets consistently.
• Shortlist and recommend new distributors for appointment.
• Report and resolve grievances and consumer complaints efficiently.
• Implement scheme settlements as per company policies.
• Ensure product availability, visibility, and effective merchandising at outlets.
• Monitor activities of distributor salesmen, SRs, and TSIs.
• Ensure availability of adequate funds (BG/SD) and infrastructure at distributor points.
• Open new outlets and monitor their performance.
• Plan and utilize BTL budgets for marketing activities.
• Report competitor activities and market intelligence.