Area Sales Executive

Key Responsibilities:

• Measure potential of the territory:
• List all outlets using TSI, SRs, and DSMs for comprehensive outlet mapping.
• Identify FMCG-selling outlets.
• Classify outlets based on potential and importance.
• Develop route maps to ensure optimum coverage and efficiency.
• Manage retailing and wholesaling activities within the territory.
• Monitor and manage distributor performance to ensure targets and service levels.
• Handle distributor claims efficiently and timely.
• Achieve primary and secondary sales targets as per business goals.
• Shortlist and recommend distributors for new appointments or replacements.
• Report and resolve grievances and consumer complaints promptly.
• Implement and settle promotional schemes and incentives.
• Ensure product availability, visibility, and effective merchandising at all outlets.
• Monitor activities of distributor salesmen, Sales Representatives (SR), and Territory Sales Incharges (TSI).
• Ensure availability of adequate funds (Bank Guarantees/Security Deposits) and infrastructure at distributor points.
• Open new outlets and monitor their performance and contribution.
• Plan and utilize Below-The-Line (BTL) budgets effectively for promotional activities.
• Report competitor activities regularly to inform strategic planning.