Area Business Manager-LAP

Role & responsibilities

Conduct Daily, Weekly and Monthly sales planning

• Effective communication of individual target and team target expectation to the team and plan accordingly
• Adherence of day wise sales plan for market activities, Ensuring regular follow up to track progress and take corrective action
• Ensuring proper planning and availability of resources in advance for all market activities (Door to Door marketing, Pamphlet distribution), coordinate with staff, ensuring all areas are covered
• Interact with branch operations team to check existing borrower (EB) customer calling for upselling,

Responsible for ME target for the region

• Ensure achievement of the assigned target & create healthy branch portfolio
• ensure productivity of sales team BSMs and SOs

Create and drive area specific marketing strategies to build the Brand of SBFC in the area

• Devise new and creative ways of branding and lead generation (High visibility Field activity) which adapt to the unique requirements of the location and help increase brand & Product visibility and build a funnel of serviceable customers
• Coming up with creative marketing strategies for existing customers (greeting cards and messages on festivals, collecting appreciation and suggestion letters from customers) in order to collect new customer references
• Conduct competitor benchmarking in the area and develop competing strategies

Improve branch Sales efficiency and effectiveness

• Proper area wise planning for door to door/ shop to shop activities in areas to increase customer connect
• Collect references from all customers and ensure timely calling and sending SMSs to all leads to increase conversion rate
• Planning customer visits to old customers/ HNI customers who have closed accounts to bring them back to the SBFC
• follow up on interest collection to minimize penal charges for each customer and increase customer loyalty
• Attend all trainings on policy and process changes as and when required

Preferred Candidates:

• Team Handling experience required
• Age should be more then 25 and less then 40
• Immediate joiner preferred.