Area Business Manager

Role & Responsibilities

This job description outlines the key responsibilities for a role focused on sales, team management, and marketing.

Sales Planning & Execution

• Conduct daily, weekly, and monthly sales planning.
• Communicate individual and team sales targets, and plan accordingly to achieve them.
• Adhere to the daily sales plan for market activities.
• Ensure the achievement of assigned monthly targets to create a healthy branch portfolio.

Team Management & Productivity

• Ensure regular follow-up to track progress and take corrective action.
• Ensure the productivity of the sales team, including BSMs and SOs.
• Coordinate with staff to ensure all marketing areas are covered.

Marketing & Lead Generation

• Create and drive area-specific marketing strategies to build the SBFC brand.
• Devise new and creative ways of branding and lead generation, such as high-visibility field activities, to increase product visibility and build a funnel of serviceable customers.
• Conduct competitor benchmarking to develop competing strategies.
• Plan and execute market activities like door-to-door marketing and pamphlet distribution, ensuring proper resources are available in advance.
• Interact with the branch operations team to initiate upselling calls to existing borrowers.

Customer Relationship Management

• Develop creative marketing strategies for existing customers, such as sending greeting cards and messages on festivals, to collect new customer references.
• Plan customer visits to old or HNI (High Net Worth Individual) customers who have closed accounts to win them back.
• Follow up on interest collection to minimize penal charges for each customer and increase customer loyalty.