AGM - Public Relations

Seeking a highly experienced and strategic Public Relations Manager to support our media relations and corporate brand building efforts. This role will be responsible for developing and executing a comprehensive media outreach plan to significantly increase brand awareness for DS Group and its various brands across different segments. The ideal candidate will have a proven track record of securing placements in top-tier media outlets and building strong relationships with journalists and influencers besides having a nose for news.

Key Responsibilities

• Develop and execute media outreach plans:
• Collaborate with leadership to identify key messages and target audiences.
• Research and identify relevant media outlets, journalists, and influencers.
• Develop and pitch compelling story ideas that align with DS Group's brand strategy and industry trends.
• Secure placements in print, online, and broadcast media.
• Track and measure media coverage and campaign performance.
• Build and maintain positive relationships with media contacts.
• Monitor industry trends and conversations:
• Proactively identify emerging trends and conversations relevant to DS Group and its brands.
• Develop media narratives that capitalize on these trends and conversations.

Manage operational aspects of PR:

• Develop and maintain media databases and contact lists.
• Draft press releases, media pitches, and other PR materials.
• Manage media inquiries and requests for information.
• Assist with the development and execution of press events and media briefings.

Key Performance Indicators (KPIs)

• Increase in brand awareness for DS Group and its brands as measured by media mentions
• Number of placements secured in top-tier media outlets.
• Positive sentiment analysis of media coverage.
• Increased media coverage of DS Group's thought leadership initiatives.
• Improved efficiency and effectiveness of PR operations.

Required Experience and Qualifications

• 12+ years of experience in public relations or a related field, with a strong focus on media relations.
• Proven track record of securing placements in top-tier media outlets.
• Excellent writing and communication skills
• Strong analytical and problem-solving skills.
• Ability to build and maintain positive relationships with media contacts.
• Experience with media monitoring and measurement tools.
• Knowledge of the consumer, FMCG, or related industries (a plus)

Bonus Points

• Experience managing social media and influencer relations.
• Strong understanding of SEO best practices.
• Experience working with a multi-brand portfolio.