AEM Content Author

Job Description

Key Responsibilities:

1. Content Creation: Create and update web pages, articles, blog posts, and other digital content using Adobe Experience Manager, adhering to established style and branding guidelines.

2. Content Editing: Proofread and edit content for accuracy, clarity, and adherence to SEO best practices.

3. Media Management: Upload and manage images, videos, and other digital assets within AEM.

4. SEO Optimization: Collaborate with the SEO team to optimize content for search engine visibility and performance.

5. User Experience (UX): Ensure content is presented in a user-friendly manner, optimizing layout and navigation within AEM templates.

6. Collaboration: Work closely with designers, developers, and other stakeholders to ensure the content aligns with the overall digital strategy.

7. Content Governance: Follow content governance processes, including version control and content approval workflows.

8. Quality Assurance: Perform regular quality checks to ensure content is error-free and displays correctly on different devices and browsers.

Requirements:

• Proficiency in Adobe Experience Manager or a similar content management system.
• Strong writing and editing skills.
• Knowledge of SEO best practices.
• Basic HTML and CSS knowledge is a plus.
• Attention to detail and excellent organizational skills.
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Skills Needed:

• Adobe Experience Manager (AEM): Proficiency in using AEM is essential. Knowledge of creating, editing, and managing content within AEM is a must.
• Content Writing and Editing: Strong writing and editing skills are required to create and refine web content, ensuring it is clear, engaging, and error-free.
• SEO Knowledge: An understanding of SEO best practices is crucial to optimize content for search engine visibility and ranking.
• Digital Marketing: Familiarity with digital marketing concepts, including content marketing and online audience engagement, is beneficial.
• HTML and CSS: Basic knowledge of HTML and CSS can be advantageous for making minor content layout adjustments.
• User Experience (UX): Knowledge of UX principles and the ability to create content that enhances the user experience on digital platforms.
• Content Management: Skills related to content version control, workflow management, and content governance within AEM or other content management systems.
• Attention to Detail: Being meticulous and thorough when creating and proofreading content to ensure accuracy and quality.
• Collaboration: Strong communication and collaboration skills to work effectively with designers, developers, and cross-functional teams.
• Analytical Skills: The ability to analyze content performance metrics and make data-driven decisions for content improvement.
• Time Management: Effective time management and multitasking skills to meet content creation and publishing deadlines.
• Adaptability: The digital landscape evolves, so the ability to adapt to new tools and technologies is valuable.