Ads Account Manager – German

Key job responsibilities

Core responsibilities include: -

• Provide Onboarding and Optimization support through 1:1 education and online trainings, along with setting up and optimizing campaigns for new and existing Advertisers
• Understand Performance Advertising and uses various tools and techniques to fix campaign set-up with a focus on improving and managing campaign performance and provide related campaign optimization support
• Provide input to improvise existing standard work instructions (SOPs) and ensures no deviations from the standard operating procedures
• Calling advertisers is a part of the job, however does not happen on a daily basis. Candidate should be willing to get on regular/daily calls (scheduled/unscheduled) with advertisers to discuss the strategy to be followed for their accounts.
• Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers
• Open for communication via, phone, chat with internal and external stakeholders as customers.
• Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program
• Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary. Flawlessly executing end-to-end ad-optimization, liaising with key internal and external stakeholders
• Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns
• Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience
• Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products
• Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers
• Open for communication via, phone, chat and others means with customers
• Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients' KPIs
• Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level
• Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
• Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
• Preparing documents around best practices, SOPs and framework for innovations
• Identifying opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and feature gaps with competitive products
• Mentor new joiners and bring them up to speed with regards to program and process

Basic Qualification

• Experience with Excel
• Experience with Excel
• Graduate Degree with Advanced German language skill (minimum B2.2 or above)
• Proven work experience of 4-6 years in sales / marketing efforts (Performed role of an Individual Contributor for 2 years is an advantage)
• Advanced computer literacy especially in Microsoft Office applications – Excel, Access, Word and PowerPoint

Preferred qualifications

• Experience in e-commerce or online advertising