Adobe Analytics Specialist

Key Responsibilities:

• Implement and maintain Adobe Analytics tagging using Adobe Launch or DTM (Dynamic Tag Manager).
• Design and develop customized reports, dashboards, and data visualizations to track website and campaign performance.
• Analyze user behavior and conversion metrics to provide actionable insights for marketing and product teams.
• Collaborate with developers, marketers, and stakeholders to define tracking requirements and ensure data accuracy.
• Perform data validation and troubleshoot data discrepancies.
• Manage and optimize Adobe Analytics workspace, segments, calculated metrics, and report suites.
• Support A/B testing and personalization initiatives through data analysis.
• Stay updated on Adobe Analytics best practices, new features, and industry trends.
• Provide training and documentation for end-users on Adobe Analytics tools and reports.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Data Analytics, Computer Science, or related field.
• 3+ years of experience working with Adobe Analytics in a digital marketing environment.
• Strong knowledge of Adobe Analytics implementation, report creation, and workspace analysis.
• Experience with tag management systems like Adobe Launch or DTM.
• Proficient in SQL and basic scripting languages (JavaScript) for data manipulation and customization.
• Understanding of web technologies (HTML, CSS, JavaScript) and digital marketing concepts.
• Excellent analytical, problem-solving, and communication skills.
• Ability to translate complex data into clear, actionable insights.

Desirable Skills and Certifications:

• Adobe Certified Expert – Adobe Analytics or related certifications.
• Experience with other Adobe Experience Cloud products (Target, Audience Manager).
• Familiarity with Google Analytics and other digital analytics platforms.
• Knowledge of statistical analysis and data visualization tools (Tableau, Power BI).
• Experience working in Agile marketing or cross-functional teams.