Adobe Analytics

Key Responsibilities:

• Implement and maintain Adobe Analytics tracking tags and configurations across websites and digital platforms.
• Develop and customize reports, dashboards, and visualizations to meet business needs.
• Analyze visitor behavior, conversion funnels, and campaign effectiveness using Adobe Analytics.
• Collaborate with marketing, product, and IT teams to define KPIs and measurement frameworks.
• Troubleshoot and validate data collection to ensure accuracy and completeness.
• Provide insights and recommendations to optimize digital marketing strategies and user experience.
• Stay current with Adobe Analytics updates, best practices, and industry trends.

Key Skills Required:

• Strong experience with Adobe Analytics (Adobe Experience Cloud)
• Knowledge of Adobe Launch or Adobe Tag Manager for tag deployment
• Experience with report creation, segmentation, and data visualization
• Understanding of digital marketing channels such as SEO, PPC, email marketing
• Ability to analyze complex datasets and communicate insights effectively
• Basic knowledge of JavaScript for troubleshooting tracking codes is a plus
• Familiarity with other Adobe Experience Cloud products is advantageous