Adobe Analytics
Job Description
JD For Adobe Analytics Developer (Adobe Launch)
· Overall 8+ years of development experience in Data Analytics, Adobe Launch.
Technical and analytical Skills [ Rating >= 9/10]
· MUST HAVE
· Worked with key stakeholders to understand business objectives in order to develop the appropriate measurement plan and tagging strategy for Adobe Analytics
· Candidate must be very strong and have a hands-on TECHNICAL experience in each of following areas:
o Excellent knowledge and solid hands-on experience in Adobe Analytics, Adobe Launch (6+ years of progressive analytics development experience)
o Good to have an experience in migration from Adobe DTM to Adobe Launch
o Must be able to define effective KPIs based on business requirement.
o Experience in creating and maintaining technical specification documents for websites, mobile apps
o Hands-on working experience with data layers
§ Experience with Launch including implementation of data elements and rules.
§ Experience developing web measurement plans and tagging implementations in Adobe Launch.
§ Must have good hands on experience with JavaScript, CSS, JSON
Good to have experience with Tableau or any other tool for report visualization.
o Must be able to analysis the data and provide insights.
o Must have hands-on experience Analytics Testing and Quality Assurance
§ Performed data quality audits, QA tags, identified data collection issues, suggested improvements and implemented fixes, and automated testing
§ Proficient in using web debugging tools for testing of tagging implementations
· Exposure to Automated tags validation is a plus.
· Must have practical problem-solving skills, ability to identify and interpret patterns, trends and anomalies in data
· Must have ability to succeed in a fast-paced, enterprise environment
· Attention to detail
· Technical Certification (is a PLUS)
o Certification in Adobe Launch (Preferred)
Soft Skills
o Strong relationship-builder, outstanding verbal and written communication skills
o Exceptional organizational and multitasking skill
o Must have excellent presentation skill
o Must be a collaborative and team player
o Must have good professional ethics
o Manage offshore team as well as project deliverables