Account Research Specialist

1. Account Research and Data Enrichment

• Research target accounts based on Ideal Customer Profile (ICP) criteria.
• Identify key personas within accounts (e.g., C-suite, VPs, directors, influencers).
• Use tools like LinkedIn Sales Navigator, ZoomInfo, Apollo.io, and company websites to gather data.
• Enrich CRM systems (Salesforce/HubSpot) with accurate contact details, titles, and organizational data.

2. Segmentation and Prioritization

• Segment accounts into Tier 1, Tier 2, and Tier 3 based on size, industry, and importance.
• Prioritize accounts using intent data, engagement triggers, or marketing/revops signals.

3. Insights Gathering

• Deliver detailed account insights: company news, initiatives, tech stack, M&A activity, leadership changes.
• Identify pain points or buying signals from public content aligned with SDR goals.

4. Collaboration and Reporting

• Coordinate with managers to refine ICP and targeting criteria.
• Share progress reports and highlight accounts ready for SDR outreach.

5. Process Optimization

• Continuously refine research techniques to enhance accuracy and speed.
• Maintain high standards of data hygiene across CRM and enrichment platforms.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 1–3 years of experience in sales/market research or account enrichment roles.
• Proficiency with LinkedIn Sales Navigator, ZoomInfo, Apollo.io, or similar tools.
• Experience with CRMs like Salesforce and Excel.
• Strong analytical thinking and attention to detail.
• Excellent verbal and written communication skills.
• Demonstrates grit and ability to work independently under deadlines.

Preferred Skills

• Experience in SaaS or B2B environments.
• Knowledge of Account-Based Marketing (ABM) strategies.
• Prior experience with ABM tools like 6Sense or Demandbase.
• Ability to operate independently and meet research deadlines.