MEMerkle BB
Account Manager - Programmatic
Chennai ₹4-9 LPA Posted 4 Jun 2025
FULL TIME
media marketing
Data Management
Interpersonal Skills
Analytical Skills
Online Media
+1 more
Job Description
Key Responsibilities:
- Set up, monitor, and optimize programmatic advertising campaigns across various DSPs/SSPs and other Ad tech platforms.
- Manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
- Analyze campaign performance data to provide actionable insights and recommendations for optimization.
- Analyze reports from multiple platforms and prepare detailed performance reports.
- Work closely with internal teams, and external stakeholders to align campaign strategies and objectives.
Requirements:
- 4 years + experience in a campaign management role in advertising and online media marketing.
- Proficiency with major DSPs or SSPs (e.g. DV360, Xandr, Google Ad Manager) or ad-serving platforms (e.g. CM360, Flashtalking).
- Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required
- Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion.
- Must be open to adapting and working with various Ad Tech tools including in-house DSPs related to Programmatic Advertising.
- Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management.
- Maintains a proactive approach to staying on top of everything within the process to support evolving client needs.
- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required.
- Experience in an analytical, results-oriented environment with external customer interaction.
Additional Information
- Works as a member of the team and cross-functional teams
- Ability to lead/own internal vendor meetings and communication.
- Have an aptitude for basic mathematical concepts
- Possess excellent verbal and written communication skills
- Ability to prioritize tasks and meet all deadlines while producing quality.
- Ability to aggregate and communicate data to support recommendations
- Ability to follow through on assigned tasks with minimal supervision
- Passion and curiosity for media, brands digital activation
- Flexible to work across different time zones/shifts (including night shift)