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Account Manager - Programmatic

Merkle BB
Chennai4-9 LPA Posted 4 Jun 2025
FULL TIME
media marketing
Data Management
Interpersonal Skills
Analytical Skills
Online Media
+1 more

Job Description

Key Responsibilities:

  • Set up, monitor, and optimize programmatic advertising campaigns across various DSPs/SSPs and other Ad tech platforms.
  • Manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
  • Analyze campaign performance data to provide actionable insights and recommendations for optimization.
  • Analyze reports from multiple platforms and prepare detailed performance reports.
  • Work closely with internal teams, and external stakeholders to align campaign strategies and objectives.

Requirements:

  • 4 years + experience in a campaign management role in advertising and online media marketing.
  • Proficiency with major DSPs or SSPs (e.g. DV360, Xandr, Google Ad Manager) or ad-serving platforms (e.g. CM360, Flashtalking).
  • Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required
  • Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion.
  • Must be open to adapting and working with various Ad Tech tools including in-house DSPs related to Programmatic Advertising.
  • Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management.
  • Maintains a proactive approach to staying on top of everything within the process to support evolving client needs.
  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required.
  • Experience in an analytical, results-oriented environment with external customer interaction.

Additional Information

  • Works as a member of the team and cross-functional teams
  • Ability to lead/own internal vendor meetings and communication.
  • Have an aptitude for basic mathematical concepts
  • Possess excellent verbal and written communication skills
  • Ability to prioritize tasks and meet all deadlines while producing quality.
  • Ability to aggregate and communicate data to support recommendations
  • Ability to follow through on assigned tasks with minimal supervision
  • Passion and curiosity for media, brands digital activation
  • Flexible to work across different time zones/shifts (including night shift)

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