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Account Based Marketing Associate

Net Connect
Bangalore4-7 LPA Posted 1 Aug 2025
FULL TIME
Lead Generation
Data Analysis
Content Strategy
Email Marketing

Job Description

  • As an ABM Associate, you will be instrumental in driving targeted marketing campaigns toward C-level executives (CHROs, CPOs, etc.) across Global 2000 companies. This role demands agility, creativity, and deep market insight to position NCGs AI-powered platform as the go-to solution for enterprise talent challenges.

Key Responsibilities

  • Strategic Account Targeting:
  • Identify and map key decision-makers across HR, IT, and Procurement. Research workforce-related pain points and build tailored business cases.
  • Executive Outreach:
  • Run multi-channel campaigns (email, calls, LinkedIn) targeting senior leadership with compelling messaging on AI-driven workforce transformation.
  • Platform Evangelism:
  • Position NCG's platform against legacy HR systems. Communicate complex AI capabilities in clear, business-focused language.
  • Cross-Functional Collaboration:
  • Work closely with Sales, Product Marketing, and Customer Success to craft account-specific strategies, demos, and ROI narratives.
  • Pipeline Acceleration:
  • Track and report on account engagement, conversion metrics, and campaign effectiveness. Optimize tactics based on market response.

Required Experience & Skills

  • 3–5 years of B2B experience in ABM, SDR, or marketing roles within SaaS, HR Tech, or high-growth startups
  • Proven ability to engage senior stakeholders and penetrate large enterprise accounts
  • Strong communication, storytelling, and consultative selling skills
  • Familiarity with CRM and sales tools (e.g., Salesforce, Outreach, Sales Navigator, ZoomInfo)
  • Data-driven mindset with ability to analyze and adapt quickly
  • Startup mindset: agile, proactive, and goal-oriented

What We Offer

  • Competitive compensation and benefits
  • Accelerated career growth in a fast-scaling company
  • Exposure to executive leadership and strategic decision-making
  • Cutting-edge tech stack and tools
  • Opportunity to impact the $200B+ global talent management market

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